Website: https://www.subconscious.ai
Vertical: Business Software | Ai/ML | Market Research
Stage Invested: Pre-Seed
Lead Investor(s): PivotNorth | UChicago | SamAltman (SPV)
Summary: Subconscious.ai is transforming market research by enabling organizations to conduct causal experiments on human behavior with unprecedented speed, cost-effectiveness, and ethical rigor—all while delivering human-level reliability.
What Subconscious.ai Does
The platform empowers businesses and researchers to conduct experiments that explore the causes behind human behavior, offering insights at a fraction of the cost and time required by traditional methods. Through the use of Generative AI, Subconscious.ai designs experiments, simulates respondents, and analyzes results with a level of precision comparable to well-established human causal studies.
Philosophy
Subconscious.ai was created to make understanding human behavior accessible and insightful for everyone. Traditional market research often struggles with being slow, expensive, and limited in depth. Subconscious.ai eliminates these barriers by using AI-powered synthetic respondents to provide insights that are reliable, fast, cost-effective, and always ethical.
The platform equips users to ask any cause-and-effect question and receive actionable answers within minutes. Whether the goal is to develop a product, refine marketing strategies, or understand customer decision-making, Subconscious.ai helps uncover the "why" behind human choices.
How Subconscious.ai Works
Subconscious.ai’s approach revolves around four key components:
Synthetic Respondents
The platform generates AI-powered profiles modeled on data from millions of real users, simulating realistic human decision-making at scale.
Causal AI Models
It employs sophisticated models to design experiments that reveal cause-and-effect relationships, allowing businesses to perform randomized controlled trials (RCTs) and analyze their outcomes.Interactive Experimentation
Users are guided through every step of the experimentation process, including experimental design, audience selection, data collection, and result analysis.Efficiency and Cost Savings
By automating the research process, Subconscious.ai reduces the time and costs associated with traditional market research by up to 100 times, making it a powerful tool for businesses.
The Benefits
This innovative approach enables businesses to gain near-instant insights into customer behaviors, market trends, and product performance with a high degree of accuracy.
Getting Started
Subconscious.ai is shaping the future of market research. Organizations and individuals can explore the platform, join its growing community, and begin uncovering the deeper truths behind human decisions today.
For more details, visit the Subconscious.ai Wiki page.